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How to improve the success of cosmetics franchise

March 16, 2017

now society, there are many cosmetics shops, but also more intense market competition the beauty industry, especially in the shop business, pay attention to the customer experience, enhance the popularity and success can be profitable, so how do these all the minor details of service?

A, for a cosmetics brand stores the details of the service, first of all should be reflected in the people-oriented, every customer into the store as a friend, let him trust you to sell yourself, understand is far more important than selling products. If a customer has a sense of trust in you, you will naturally trust the products you recommend. Therefore, to obtain customer trust, is the primary purpose of service. For example: remember the name of each customer, as long as the shop customers, we must try to remember their names. If the customer in the store, you can call his name, it would make him feel very cordial, and feel valued. This is a sudden narrowing of the distance between you and him.

two, no matter what business shop, courteous welcome the arrival of customers, it is necessary to store. Moreover, with a warm greeting and natural smile, as well as to the customer suggestions, patience to help them test, etc., do a good job in the details of the service, will give the customer a cordial, warm and attention. A great boost to sales.

three, to understand the service consciousness is always higher than the sales professional. Because service awareness and smile can make up for the lack of professional sales and shortcomings. Because customers may be more professional than we do not know. However, only professional knowledge can not make up for the shortcomings of the service.

four, not too warm, not too cold, the service should be moderate and not cause customer dissatisfaction. After the completion of the sale, to leave enough time for customers to think. To grasp the degree of service.

five, the location is not good for some cosmetics, to set up the guidance system. But also a lot of support for the brand to join the publicity support. Do all kinds of activities, the accumulation of customer resources, so that each into the store customers have become old customers, repeat customers. And not just do it once.

actually operates in the process of cosmetics shop, want to operate successfully in the vast number of customers who pay attention to the point of view, to experience the product and service is very important. In this competitive society, the hardware is not strong enough, to add software services, will make the road more long-term management.

 

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