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What experience did we get in the year of the B2B outbreak

March 2, 2017

Abstract: with the development of Slack enterprise service aboard the A new force suddenly rises., the stage of capital market. But from a perspective of practitioners enterprise service stage does not look so bright. The way to attract customers is still not out of the heavy sales and agents, service providers and customers between the huge information asymmetry all the time to improve the cost of sales.

 

with the Slack service on the enterprise A new force suddenly rises., the stage of capital market. The first half of the line, Slack live 200 thousand team, has become the fastest revenue of $10 million in the company as well as the fastest Unicorn class Saas company, the amount of financing and the speed of tongue. 2014, Slack constantly refresh the record of corporate financial services, its influence across the ocean, but also set off a financial boom in domestic business services. Easy sales C round of financing $15 million, BESON C round of financing 110 million yuan, OneAPM C round of financing 165 million yuan (completed three rounds of financing in just one year), this year has just released a $50 million financing, enjoy numerous off off D round of financing of $100 million, and so on, we have to listen to big financing exposure information.

but from a practitioner’s perspective, enterprise service stage does not look so bright. The way to attract customers is still not out of the heavy sales and agents, service providers and customers between the huge information asymmetry all the time to improve the cost of sales. Lack of a sense of security is a social problem, the lack of trust is the biggest problem, service providers are unable to reverse. Although business services become more and more topics, but there are many ways to go as a service provider.

on-line a year and a half of the Worktile, in addition to the newly released cloud, business users reached 100 thousand, ranking Alexa in the domestic. It’s not perfect, but it’s worth it. Taking advantage of the holiday, Ozawa want to talk to you about this year Worktile escaped what pits, as well as those who did not escape the pit. I hope this sharing can bring some value to everyone, but also to think about the next thing to do.

hide pit article – we do what the right thing

loneliness

Compared to

SaaS 10 years ago, it is now Spring is in the air.; but compared to yesterday, it is still winter. The wind is coming, but it’s not a tornado. Concern of many people, do not represent your customers more, and not a "Internet plus" banner obediently sent money to the user. On the contrary, the customer has not changed the focus of a point, but the options have become more and more intense competition, not just the war between traditional software providers and SaaS, but also provoke the same type of civil war SaaS products.

calm face tuyere is the first thing Worktile do right. Loneliness, not blindly "Internet plus marketing" and "enterprise"

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