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Jingdong to adjust the organizational structure Xu Lei served as head of the marketing platform syst

March 2, 2017

DoNews June 28th news (reporter Zhou Qinyan) on the Jingdong group today announced, with the proportion of the mobile terminal business volume rising, integrated flow is better, the Jingdong will be in the market system, wireless service, user experience based design department was founded on the mall marketing platform system, Xu Lei served by the person in charge. Report to Jingdong mall CEO Shen Haoyu.

Jingdong mall market department of Jingdong group vice president Xiong Qingyun as the mall chief brand officer, reporting to Shen Haoyu, responsible for the brand promotion and brand management, brand promotion and other strategic projects overseas.

Jingdong said the recent mall group and released a series of organizational structure adjustment and upgrading of relevant personnel appointment, the adjustment of key business and functions of the rapid development of marketing, R & D and many support for the management of Jingdong in the mall closed the mall; at the same time will strengthen the strategic layout at the group level, the Jingdong for the new span of future development the.

data show that in July 1st last year, the Jingdong group announced that the former Procter & Gamble (P& G) the United States is still the division vice president Xiong Qingyun joined the Jingdong group, the marketing department is responsible for the overall work of the Jingdong store. Jingdong said at the time, Xiong Qingyun is a benchmark figure of foreign-funded enterprises in China occupation managers, in the group before joining Jingdong served as Procter & Gamble (P& G) the United States is still the division vice president of Procter & Gamble, is global top chinese.

Prior to

, Qingyun bear also served as Procter & Gamble Greater China vice president and vice president and other positions of brand operation.

and the return to Xu Lei from the marketing department at the earliest in 2007 to join the Jingdong mall, mall Jingdong has been responsible for advertising, PR, brand marketing, enterprise etc.. Short leave after a period of time, Xu Lei joined the Jingdong store again in 2013, responsible for marketing work; since the end of 2014, Xu Lei as the wireless business unit responsible person, responsible for the wireless business development and operation work. (end)

is the following Jingdong internal letter:

on Jingdong group, Jingdong mall organizational structure adjustment and personnel appointment announcement

group headquarters system, departments, sub groups:

in order to further integrate marketing resources, strengthen the research and development of closed loop line, fast response, agile linkage, to provide better service experience for the user, with a more flexible mechanism to respond to market challenges. The group decided to discuss the management of Jingdong group, Jingdong mall organizational structure adjustment and personnel appointments are as follows:

1, integrated marketing resources, the establishment of marketing platform system

with the mobile terminal business volume accounted for continuous improvement, in order to better integrate traffic, improve the user experience, the company will experience the basic design department in a large market, wireless services and users established mall marketing platform system, Xu Lei served by the person in charge, "

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