review: read an article called "difference" is the fire, a monthly salary of three thousand and thirty thousand of the copy, think to pass a lot of wrong ideas, will cause a lot of misunderstanding, so still need to get to the root.
read an article called "difference" is the fire, a monthly salary of three thousand and thirty thousand of the copy, think to pass a lot of wrong ideas, will cause a lot of misunderstanding, so still need to get to the root. In fact, this matter has nothing to do with the text, but we feel that the copy is not illiterate can be written, and then I think maybe I can learn to get thirty thousand. So the last question is to seize the people’s opportunistic heart, and don’t copy what.
is the first sentence is wrong, "marketing cost 0 the name of the Internet thinking many small companies, big brands counterattack". At present, in addition to extremely individual cases, there is no 0 marketing costs, dare to face up to the previous Millet’s say not spend advertising, when a large-scale launch of CCTV and offline advertising, also not to mention this matter. The hammer also began by millet pit, that really can through Internet marketing can not spend advertising to sell mobile phone, has been top with Youku finally to lift advertising and subway advertising investment. So, there is no 0 cost marketing, nothing more than the proportion of pay, the electricity supplier is called ROI.
The rest of the
, but most are independent and copywriting, planning or advertising products or things, such as millet like to decomposition product attributes and cost, but not increase the user’s cognition, but the establishment of standard to allow users to compare. For example, I ran ten thousand points, Samsung also ran a score of ten thousand, I am less than half the price of Samsung, probably such a logic. In fact, this is not run can be used to evaluate the mobile phone standard, is ambiguous. In fact, there is no copy of the relationship, the list is the physical data only, the value lies in the implied logic.
from the user’s interests as well as the use of the description of the scene, is a basic requirement. But in practice, according to the focus of the product, we will have different focus. For example, or just use the example, millet did not tell you what to buy mobile phones will get benefits, or millet mobile phone use is what, because it is not necessary. Therefore, this article is also a few paragraphs are contradictory to each other, or more of the product publicity is the issue of choice, rather than copy decision.
As for the visualization of
copy, this concept is actually a problem, such as the case for "the 1000 songs in your pocket," obviously the core is a quantitative, so almost all of the basic requirements for the number of copy case, scene and details of three points, if a level is rising to sign. Need to say is, I can not say that this is a copy of my article, because in January of this year I wrote an article called "marketing" visualization, you can search to search, that should be the real visualization. < >