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Complex song technology was 20 million yuan A round of investment in the field of marketing technolo

March 8, 2017

Abstract:

founder and CEO Kuo introduces so complex song technology, he said, "we do like marketing technology in the field of Ctrip, integrated hotel, air tickets and tour providers, users can according to different requirements, discovery, comparison, select the most suitable combination of their own."

shoots NewSeed news January 20th, Fu Song technology announced that the company has completed 20 million yuan of A round of financing in the near future. This round of financing by the Gobi venture capital lead investor, the investment capital with Lin. In addition, the complex technology previously obtained by Bei Song Xi capital led the angel round of financing.

song technology is an independent third party company, the development process of advertising trading platform Rimix desktop (TradingDesk), the docking of the more than and 50 DSP and more than and 30 DMP media, and data provider, more than and 10 ad monitoring and verification tools, the agencies and advertisers can find the combination and use of media + data + tools in a suitable platform.

founder and CEO Kuo introduces so complex song technology, he said, "we do like marketing technology in the field of Ctrip, integrated hotel, air tickets and tour providers, users can according to different requirements, discovery, comparison, select the most suitable combination of own case."

Rimix recently released a new feature, in the wave of support project (Campaign) in the simultaneous use of DSP and DMP, and based on the effect of DSP+DMP in different combination of dynamic allocation of budget, to maximize the final performance. Guo Wei revealed that the next 6 months, Fu Song technology will work together with the agency, this model is better to the market.

 

it is reported that there are more than 10 agents using complex song technology Rimix platform for the launch of the project management of the 77 brands, the monthly management budget of more than 25 million yuan. The first two partners for the international 4A agency Dentsu group and groupe. At the same time, many rely on traditional business began to face the pressure of the local agent to transform the digital business, Rimix can help them quickly enter and carry out the process of advertising business.

in the future, the goal of the song is to become the center of the enterprise platform tools to connect different types of resources, so that enterprises can through the docking complex and achieve docking all".

Gobi venture capital management partner Zhu Lin said, advertising technology has been one of the areas of concern Gobi venture capital. We firmly believe that the future of advertising will be more accurate, more effective, and this must mean that advertisers will need to accumulate and use big data. The new technology will be a new generation of advertising technology companies."

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Lin capital management partner Zhu Haitong said, "along with the rapid development of the digital marketing industry, complex song as a technology with the integration of industrial chain resources.

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