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To grow your customer base, pretend your CU is a campfire

By on December 17, 2020

first_imgImagine the chill of the air at your back, softened by the crackling heat of a campfire before you. Sitting in a circle of community members, your eyes turn toward the best storyteller in your group. You settle in, content to be among your friends and eager to hear a new tale.Humans learn facts by reading spreadsheets or bullet points, but they come to understand their world through stories. From an evolutionary perspective, it makes sense; we’ve had PowerPoint for several decades, but we’ve been sitting around fire pits for thousands and thousands of years. It’s in our blood to love listening to people tell stories because stories speak to us on the deepest level.In addition to our natural interest in stories, online communication–especially social media–prioritizes real stories from real customers. This is FANTASTIC NEWS for credit unions because you and your colleagues hear stories from your customers EVERY DAY that big banks never will. Here are just a few stories I’ve heard from my credit union clients:A branch teller remembers just about EVERY customer’s name. It’s like magic.A commercial loan officer went out of their way to support a small business customer.A credit union has been supporting an amazing local non-profit for years and that non-profit thanked them publicly.Imagine seeing these stories on your social media feeds; stories involving a real customer or local non-profit will connect your customers to you in ways a low interest rate or other special offer never will. So let’s gather stories! Here are three concrete steps to build share-worthy, like-worthy, engaging content that will garner you new members and higher wallet share among your current members:Key PlayersWhile collecting stories shouldn’t be the responsibility of just one person, or even one department, it helps to have your leaders create and support a culture where stories are shared openly. Ask your CEO or CMO to convey–and even lead by example–the efforts to collect stories from customers and local partners at your credit union.Once leadership is on board, identify the people at your credit union who most connect with your current customers and giving programs. These people will become your greatest asset! Empower them to collect and share their experiences with you.First Item on Every Meeting AgendaOne way to increase the number of stories you have is to use the first ten minutes of staff meetings to tell stories. Rather than leading with an informational update, give everyone a chance to talk about their favorite moment from the past week, someone who made an impression on them, or something else. Not only will this increase your exposure to great stories, it will also connect all staff members to your credit union’s mission to delight your customers. Designate a marketing staff person to collect those stories so they can be shared on social media.Automate Collection SystemsSometimes staff members hear great stories from members, but they aren’t sure what to do with them. Create a hardcopy form and distribute it widely or, even better, create an online form that will allow colleagues to easily submit and share stories. Tools like Google Forms are great for this!My favorite high school math teacher, before handing out a test, would remind us to “show our work.”What did he mean by “show your work?”Even if you didn’t get the answer right, he wanted to see how you got to the solution. He wanted to see how you tackled solving a problem.I believe a credit union’s most passionate current and potential customers are interested in seeing you show your work through story telling. You can now add story gathering to your digital strategy to begin earning more members than ever before. 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Maggie Bergin Maggie Bergin is a digital marketer and copy writer with brand experience developing social media campaigns and content. Her specialties include content marketing strategies, message creation, social media marketing and … Web: https://www.maggiebergin.com Detailslast_img read more

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Lady Cardinals Basketball Results

By on September 24, 2020

first_imgLast night was another home game for the 7th and 8th grade Lady Cardinals.  The 7th grade lost in a close game and the 8th grade won in another close game.The 7th grade lost with a score of 13-20.  Scoring for SLS were Emma Weberding with 6, Ava Allen with 5, and Kate Voegele with 2.  All the girls worked hard on offense and defense but just fell short.  Good game ladies.The 8th grade won with a score of 31-26.  Scoring for SLS were Pam Meneses with 10, Grace Eckstein with 7, Betsy Harmeyer with 5, Lauren Gutzwiller with 4, Hannah Fulton and Lilly Wonnell with 2 each, and Emma Weberding with 1.  These girls kicked it in the 4th quarter to take a lead and win the game.  It wasn’t an easy win but super proud of them for sticking with it and making it happen.Courtesy of Cardinals Coach Erin Trenkamp.last_img read more

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WaPo: GOP Tentatively Agrees to Move Convention to Jacksonville

By on September 20, 2020

first_imgThe GOP has tentatively selected Jacksonville, Fla., as the host for most of the Republican National Convention this August, according to The Washington Post.The convention, which is scheduled to take place from August 24 through 27, was supposed to be held in North Carolina.However, President Trump was not pleased with that state’s policy on not committing to allow a large gathering due to the coronavirus pandemic.Florida Gov. Ron DeSantis stated several times last month that the Sunshine State would like to have the RNC, due to the potential economic benefits.GOP expects to move its convention to Jacksonville after dispute with North Carolina over pandemic safeguards https://t.co/MOGfTOW39f— The Washington Post (@washingtonpost) June 10, 2020 The Washington Post reports that the plans are being finalized.Republican officials were in Jacksonville last Monday, surveying the city and surrounding areas, WaPo said.Certain convention meetings could still take place in Charlotte, the original host city, according to two officials. Those meetings are intended to honor the RNC’s contractual obligation to hold its convention in North Carolina, and to protect the Republican party from lawsuits for moving events elsewhere.last_img read more

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Dylan Donahue reverts to old form scoring 4 goals to lead Syracuse past Colgate, 18-3

By on September 16, 2020

first_img Published on May 7, 2016 at 5:49 pm Contact Paul: [email protected] | @pschweds Dylan Donahue didn’t participate during Saturday’s Senior Day festivities even though it was his last regular season game in the Carrier Dome. He did that last year with his senior class.But when the redshirt senior took the field against Colgate, he couldn’t have looked more like his former self. He scored four goals, just the second time this year he’s scored more than two. That was a feat he accomplished 10 times last year.After a season-long transformation from Syracuse’s finisher on the crease to its feeder behind the net, Donahue returned to the player he was in years past. One that capitalizes on his own once his hands are free.“You got to make the most of your opportunities,” Donahue said.The No. 5 Orange (11-4, 2-2 Atlantic Coast) pushed Colgate (4-10, 2-6 Patriot) around en route to a dominant 18-3 win on Saturday in front of 2,094 fans in the Dome. While SU bullied the Raiders in every facet, Donahue’s presence in key plays was more consistent than anything. Syracuse went to its backups before the first quarter even ended, but Donahue, a top candidate for the Tewaaraton Award, lacrosse’s Heisman Trophy, kept himself relevant throughout nearly the entire game.AdvertisementThis is placeholder textEntering Saturday, Donahue led the Orange with 30 assists and his 2.1 assists per game ranked 10th in the country. But scoring-wise, he was tied with three others for second most goals on SU with 24 after notching 50 a year ago.Jessica Sheldon | Staff PhotographerAgainst the Raiders, he broke out of his scoring shell — 83 days since the last time he scored more than twice in a game.“It makes us more dangerous if we’re not just giving the ball to one person all the time going to the goal,” Syracuse head coach John Desko said. “It’s all good this time of year. It makes it harder for opposing teams to focus on just one or two players.”Four minutes into the second quarter, Colgate put its long-stick midfielder on Derek DeJoe and left more dynamic scoring threats Sergio Salcido and Nick Mariano with more favorable matchups of short-stick midfielders.Salcido, who’s recorded an average of four points per game in the last five contests, dodged down the left alley. His speed forced the defense to move and created space for Donahue inside. Salcido slung the ball to him right in front of the crease and Donahue finished calmly.In three career games against Colgate, Donahue’s scored 10 goals and dished two assists.“He’s been a pain in our ass for three seasons,” Raiders head coach Mike Murphy said. “Great player. Great, great player.”Even with the game out of hand, Donahue kept pouring on. He absorbed a check that drew a flag and then curled around the left side of the goal. He noticed his defender was overplaying him so he would have a good angle to get in front of the goal for a quality shot.Not only did Donahue get there, but he drew another flag as he was pushed to the ground. But before the push affected Donahue, he slung the ball out of his stick and into the back of the net.“I was just trying to be patient,” Donahue said.Donahue spent his final season with Syracuse as the quarterback of a team with six scoring options on the field at all times. But on Saturday, he was the scoring option. Rather than passing to the player with the hot hand, he was the one who had it. Comments Facebook Twitter Google+center_img Related Stories Syracuse men’s lacrosse extends win streak to 5 games in 18-3 victory over ColgateFast reaction: 3 takeaways from Syracuse men’s lacrosse’s 18-3 win over Colgatelast_img read more

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