The Halifax Convention Centre’s Imagine Your Event Here marketing campaign continues to receive international recognition, this time from the International Economic Development Council and the International Congress and Convention Association. The International Economic Development Council presented the convention centre with the Excellence in Economic Development Silver Award at a ceremony held Tuesday, Oct. 6 in Alaska. The award recognizes the centre’s direct-mail campaign that helped event planners shape the new centre. “Our innovative efforts are allowing us to successfully connect our centre with a growing list of international and national clients,” said Scott Ferguson, president and CEO of Trade Centre Limited, the Crown corporation tasked with marketing and selling the Halifax Convention Centre. Just days before that win, the International Congress and Convention Association announced the convention centre as one of four finalists, and the only Canadian organization shortlisted, for its prestigious Best Marketing Award. Halifax will compete against marketing campaigns from Istanbul, Colombia and Denmark for the award, which will be presented Nov. 4, after presentations by the finalists. “Being shortlisted for the ICCA Best Marketing Award among such impressive competition is a remarkable achievement,” said Mr. Ferguson. “This significant global recognition further demonstrates that our creative approach is working, and we couldn’t be more proud that our efforts are helping to establish Nova Scotia as a top meeting destination.” The Halifax Convention Centre’s Imagine campaign helps planners imagine their event in a facility they can’t see, visit or touch yet, through personalized direct mail, digital elements and guerilla marketing. Campaign efforts have generated excitement among clients, and helped the centre book more than 30 events. The International Economic Development Council’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders for their efforts to create positive change in urban, suburban, and rural communities. The ICCA Best Marketing Award recognizes excellence and outstanding achievements of organizations marketing their destination.
“The night after the onset of the illness, cocktails and spirits were consumed. Two days after the onset of the illness, a very significant quantity of beers were consumed during the afternoon and spirits in the evening.” A total of 109 drinks were consumed over a nine-day period, Jet2holidays said. The Government and the police are increasingly concerned about a surge in the number of false holiday sickness claims. Travel association Abta says there has been a four-fold increase made by British tourists since 2013, in part driven by ambulance-chasing claims companies.Jet2holidays CEO Steve Heapy is now calling on the Government to crack down on “food bug fraudsters”. Two British tourists who claimed to have been “bed-ridden” by an “acute illness” in an attempt to claim compensation from a holiday company actually spent the week consuming large quantities of alcohol. The behaviour of the unnamed couple from Liverpool in Gran Canaria in 2015 was exposed by investigators instructed by Jet2holidays and the all-inclusive hotel Gloria Palace after the pair attempted to sue for damages.Both Jet2holidays and the four-star hotel said they heard no complaint from the pair during the stay or in the immediate wake of the holiday, but more than a year later received a letter from a claims management law firm demanding compensation for food poisoning, stating that an illness begun on the second day of a 12-day holiday had left the couple suffering “stomach cramps and severe diarrhoea” and “bed-ridden during an acute period of illness…[that] spoiled the rest of the holiday”. Majorca has also been cited as a hotbed of false claimsCredit:bbsferrari – Fotolia/Sergey Dzyuba We risk the actions of the dishonest few spoiling the plans of many British holidaymakersJet2holidays CEO Steve Heapy But Jet2holidays found evidence of a different version of events.“In the course of investigating the claim with the hotelier, it has come to light that their records show that the customers continued to enjoy a range of alcoholic drinks throughout the time of their illness,” said the operator.“The night of the alleged onset of the illness, at least six shots of spirits and mixers were consumed. “We want our customers to have a great holiday and to continue to enjoy the benefits of all-inclusive. But the danger is that these fake holiday poisoning claims put the all-inclusive holiday at risk,” he said.“The sharp rise in the number of sickness claims is costing hoteliers and travel companies dearly, and it’s frustrating when so many are made a year or more after the holiday has ended. We risk the actions of the dishonest few spoiling the plans of many British holidaymakers.“My message is simple. No one cares more about you on holiday than us. If you have a problem on holiday, we are there for you and we take genuine claims very seriously. “The night of the alleged onset of the illness, at least six shots of spirits and mixers were consumed.” “But the food bug fraudsters are fooling customers into thinking they can make a claim even when they weren’t ill without any consequences, which is not true. These are the same guys that made so much money out of whiplash cases. I’m calling on the Government to crack down on the food bug fraudsters.”Earlier this month, detectives at the City of London police confirmed they were assessing material handed to them regarding false sickness claims to see whether criminal prosecutions could be sought.Such claims have the potential to raise insurance premiums and are costing holiday resorts and hotels millions of pounds each year. In Spain alone it is estimated to cost resorts more than £50 million annually, while tour operators in Mallorca have estimated that claims involving stomach illnesses increased by 700 per cent in the past year. Holiday prices could be hiked to combat the extra cost, while some tour operators have even suggested they might stop offering all-inclusive packages to Britons.The typical payout for a sickness claim is somewhere between £1,000 and £2,000, which is above the threshold for it to be considered a small claim (that threshold is £1,000).