The Halifax Convention Centre’s Imagine Your Event Here marketing campaign continues to receive international recognition, this time from the International Economic Development Council and the International Congress and Convention Association. The International Economic Development Council presented the convention centre with the Excellence in Economic Development Silver Award at a ceremony held Tuesday, Oct. 6 in Alaska. The award recognizes the centre’s direct-mail campaign that helped event planners shape the new centre. “Our innovative efforts are allowing us to successfully connect our centre with a growing list of international and national clients,” said Scott Ferguson, president and CEO of Trade Centre Limited, the Crown corporation tasked with marketing and selling the Halifax Convention Centre. Just days before that win, the International Congress and Convention Association announced the convention centre as one of four finalists, and the only Canadian organization shortlisted, for its prestigious Best Marketing Award. Halifax will compete against marketing campaigns from Istanbul, Colombia and Denmark for the award, which will be presented Nov. 4, after presentations by the finalists. “Being shortlisted for the ICCA Best Marketing Award among such impressive competition is a remarkable achievement,” said Mr. Ferguson. “This significant global recognition further demonstrates that our creative approach is working, and we couldn’t be more proud that our efforts are helping to establish Nova Scotia as a top meeting destination.” The Halifax Convention Centre’s Imagine campaign helps planners imagine their event in a facility they can’t see, visit or touch yet, through personalized direct mail, digital elements and guerilla marketing. Campaign efforts have generated excitement among clients, and helped the centre book more than 30 events. The International Economic Development Council’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders for their efforts to create positive change in urban, suburban, and rural communities. The ICCA Best Marketing Award recognizes excellence and outstanding achievements of organizations marketing their destination.
Dublin Zoo has announced the birth of a Goeldi monkey, the first at the zoo for years.The baby monkey, who is being held so closely by its mother that zookeepers haven’t yet identified its gender, was born on 24 May and weighs around 20 grams.The Goeldi’s monkey feeds on fruit, vegetables, insects and bird eggs. The primate is native to South America’s tropical rainforest, with most of the species in the wild located in Peru. They can blend so well into their natural surroundings that the species was only first described in 1904.Zookeeper Susan O’Brien says the zoo is “delighted” with the new arrival, who is settling in well: The tiny monkey has been keeping close to its mother since its birth last month. Source: Patrick Bolger“In a couple of weeks we should be able to get close enough to determine the newborn’s gender but for now we are happy for the family to bond and get to know each other,” the zookeeper added.Dublin Zoo and sponsors Kellogg’s Coco Pops are celebrating the new monkey’s arrival with a ‘Monkey Moments Weekend’ of special events around the South American House on 28 and 29 June. The zoo is open seven days a week, from 9.30am to 5.30pm. Inca, the mother, arrived to Dublin Zoo in 2012 from Banham Zoo in the UK and although it is her first offspring she is taking to her new role as a mum very well. She is keeping the newborn very close to her at the moment and swinging around the habitat with her new baby on her back.